Universal Music – Post Malone

Post Malone is a rising star in hip hop with multiple chart-topping hits such as Rockstar, Psycho and White Iverson. His newly-dropped album beerbongs & bentleys quickly dominated music charts all around the world.

However, the challenge was that the popularity of his music preceded his identity as an artiste.

To familarise Post with local music fans, Universal Music Singapore launched a mini campaign

with exclusive merchandise up for grabs. We worked with the client to create engaging video content as a “crash course” for fans to get to know him and his accomplishments to inspire greater fan following.