Mead Johnson Nutrition – Brand Housing

Brand housing through medium which consists of several media formats into 1 highly visible and impactful shopper media. The mediums are:

Category Billboard

  • Brand Dominance with large eye-catching billboard
  • 18in(H) x 60in(W) allows for brand to communicate product benefits

Pos Banner

  • Prime shelf edge location, navigating shopper to your brand
  • Disrupting shopper from buying other brands
  • Reaching consumers at the “moment of truth”
  • Interactive engagement via 5 human senses with the use of gadgets
  • Effective brand attributes/benefits communication at eye-level

Product Banner

  • Hybrid of hang-cells and PosBanner which allows for selling stocks to be placed cross-category
  • Cross-category placements helps to tripper un-planned purchase at related category aisles