This is a medium which consists of several media formats into 1 highly visible and impactful shopper media. The mediums are:

Pos Banner

• Prime shelf edge location, navigating shopper to your brand
• Disrupting shopper from buying other brands
• Reaching consumers at the “moment of truth”
• Interactive engagement via 5 human senses with the use of gadgets
• Effective brand attributes/benefits communication at eye-level

Floor Vision

• Cuts through shelf clutter with floor as an open canvas
• Not confined to shelf space
• Lead shoppers to your product

Shelf Attack

• Cuts through shelf clutter
• Not confined to shelf space
• Lead shoppers to your product
• Builds “brand captaincy” perception
• Category exclusive