Shell – Convenience Retailing

Instore Media Advertising : Media Sales

  • Select Instore Media seller : 539 outlet nationwide
  • Chillers & Product Banners at Gondola
  • Monolith (200 outlets), our first “OOH”

Fulfilment: SITE HERO PROGRAM

  • Game of Hero; rewards redemption for site hero for completing challenges (upselling & etc)
  • Points2go ; rewards redemption for service points rewards based on sales achievements

Retail Consultancy : SHOP DOCTOR PROGRAM

  • Brilliant Basics (4P at retail floor)
  • Category Consultation (Opportunity & Gap)
  • Layout & Format Alliance (Data & Insight Gatherings)

 

Client

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