Ariana Grande released her 6th album “Sweetener” on 17th August 2018. Universal Music Malaysia organised a private party for 100 selected fans to celebrate the release. The fans were encouraged to buy the “Sweetener” album and join the contest. The 100 fans were chosen at random to join the “Ariana Grande Private Sweetener Party” and stood a chance to win a flyaway lucky draw at the party.

Objective: To celebrate and push sales for Ariana Grande’s “Sweetener” album in Malaysia.