Burger King – Smokey BBQ

Tis’ the season for BBQ!

To usher in the holidays, Burger King Singapore introduced the Smokey BBQ burgers featuring an ensemble of fan-favourite ingredients – flame-grilled patties, onion rings, turkey bacon strips, mayo and Smokey BBQ sauce.

In driving online awareness and talkability, we explored novel mediums to reach a wider audience, i.e. Innity spin and TEADS.