Campaign Objectives:

McDonald’s wanted to further amplify the Ayam McD Goreng “Signature Crunch” messaging outside of traditional medias such as cinema, by utilising Spotify’s latest 3D audio technology. They also wanted to celebrate National Day & Malaysia Day with fellow Malaysians by introducing McD’s “Love Lokal” Menu.

Campaign Idea:

Spotify & McDonald’s worked together to run their first 3D Audio Ad on the Spotify platform. We wanted to bring a more unique experience to users whilst further enhancing the “Signature Ayam Goreng McD Crunch” with 3D audio technology.

Besides 3D audio, Disruptive Homepage Takeover was also used to capture the attention of Spotify listeners, particularly during National Day & Malaysia Day, as it promises 100% SOV on the Spotify Platform.