Leadership

Chew Sue Ann is our Executive Chairman and Group Managing Director and was appointed on 27 December 2016. She is the daughter of the founder of the Group, the late Mr. Raymond Chew. She is responsible for overseeing the overall business development and general management of the Group. Her involvement started with her appointment as a member of the board of directors of Pos Ad Sdn Bhd in 2004, and she later became the executive chairman of Pos Ad Sdn Bhd in December 2011.

In 2015, Ms. Chew rebranded Pos Ad Group to shopper360 to better position the group of services surrounding retail and marketing for brands, which includes instore advertising, merchandising, promoter and event activation, digital marketing and sales distribution. In 2017, Ms. Chew listed the group on the Catalist board of SGX.

Her former shopper marketing experiences include various key roles at Demo Power Sdn Bhd, as brand analyst for Temporal Brand Consulting Sdn Bhd, and category assistant manager at Kraft Foods Singapore Pte Ltd (now known as Mondelez Singapore). She was also appointed as the board of directors at IACT College and served as executive chairman until 2016.

Ms. Chew graduated cum laude from BIOLA University with a Bachelor of Science in Business Administration in 2003.

James Ling served 14 years in regional FMCG corporate strategy management for Fonterra Brands across New Zealand, Singapore and Malaysia, becoming Finance Director and Medical Sales Director for Fonterra Malaysia. He also piloted Anlene’s CRM marketing program in Indonesia while serving on the regional brands team.

Mr. Ling was appointed Executive Director of shopper360 since 2018. He is a 1st Class Honors Bachelor of Commerce graduate of University of Auckland, New Zealand, and a fellow member of the Chartered Accountants Australia and New Zealand (CAANZ).

Angelina Ooi has over 25 years’ experience in sales, marketing and business development, as well as a specialist in management, administration, on-ground activation implementations (such as roadshows and sampling campaigns), as well as market analysis.

Prior to her appointment as CEO of Tristar Synergy, Angelina was the head of EPSON Trading Sdn Bhd’s marketing and customer service division until 2007, instrumental in brand strategies, product management, channel expansion and implementation of all product and corporate marketing activities. Ms. Ooi is a Diploma in Business Administration graduate from the Association of Business Executives (ABE).

Ooi Chee Kee has over 17 years’ experience in the FMCG industry, and held various vital roles in sales operations, trade and brand marketing, client management, key accounts, customer and distributor management at Nestlé and DKSH Malaysia Sdn Bhd.

He was the Operation Director of Jump Retail until 2012, and has been reappointed as CEO since 2018, taking the lead in strategy management, operations, administration and business development. Mr. Ooi is an Advanced Certificate in Marketing graduate of AMSET Business School.

Lee Jun Ling is an accomplished executive in operations, finance, business expansion, vendor relations, human resource and cross-functional partnerships. She served as commercial controller for Grey Worldwide Sdn Bhd, then Chief Financial Officer and head of business delivery unit for Geometry Global.

Appointed to her present role with shopper360 since 2017, Ms. Lee is instrumental in strategic business development and operations of our Group.

Ms. Lee is a Bachelor of Commerce graduate from University of Melbourne, and is a fellow of CPA Australia.

Liew Chi Wan joined our Group as the Financial Controller in January 2024. She is responsible for the financial and accounting function of the Group, including internal controls and taxation.

Prior to joining the Group, she was the Finance Controller of a pharmaceutical company, namely Astellas Pharma Malaysia Sdn Bhd and was also the Group Finance Manager of a local conglomerate, namely QSR Brands (M) Holding Berhad. She started her career as an auditor in KPMG, with 8 years of vast experience across diverse industries, including oil and gas, automobile, F&B, FMCG, manufacturing, trading, luxury goods, health services and palm oil.

Chi Wan is a fellow member of the Association of Chartered Certified Accountants (ACCA) and a member of the Malaysian Institute of Accountants (MIA). She graduated with a Bachelor of Arts in Accounting & Finance from Sheffield Hallam University UK and an Advanced Diploma in Commerce (Financial Accounting).