Nescafe Shal Kaw “Make It Special” – Instore Campaign

Nescafe Shal Kaw (meaning “Special Coffee”) was launched for the Myanmar market designed to suit local taste buds. This premium product has a creamy rich flavor profile that appeals to locals. As part of an integrated marketing effort, in-store was chosen for its strategic value and where shoppers made their purchase decision.

Client has said that the in-store mediums definitely helped with brand presence and prominence on the shelves.