Having been the role model for which many top rap and hip hop stars of today, Eminem now faced fierce competition from those very talents he inspired.

With the drop of his ninth studio album REVIVAL, the rap legend proves that his relevance and contribution to the rap world are beyond doubt.

To establish Em as the evergreen and undisputed rapper with unbeatable bars to the local music audience, we kicked off Eminem The Rap God with Universal Music Singapore, with content crafted to both evoke nostalgia as well as drum up excitement for his new releases.